Raspberry Rose Launch
Project Scope
Concept: A beautiful tablescape fit for a special Mother’s Day brunch
Goal: Showcase the limited edition raspberry rose flavor for a release around Mother’s Day. A balance between clean product only shots and in situ moments.
Deliverables: This project included a concept meeting and a client-provided shot list. The campaign included one studio shoot, five digital images, and one stop motion video. The images were formatted for social posts, which also include negative space to accommodate product benefits for ads.
How the vision came to life
The goal was to create an environment that is clean and elevated, but still feels approachable enough that you can see yourself sitting at the table. Since the release was in May for Mother’s Day, we wanted to bring in elements that were fresh and inviting; flowers that you brought your mom, a bowl of fruits that she always keeps fully stocked, napkins, and a tablecloth that complemented the packaging. We love to play with the balance of being aesthetically pleasing, but still real.
Digital Edits
