Lifestyle Campaign
Project Scope
Concept: A dinner party with friends that feels real and authentic.
Goal: All of their current assets were product-based shots. They wanted to incorporate lifestyle content to show the product being used naturally.
Deliverables: This project included a concept meeting and we provided the mood board. The campaign included one lifestyle shoot, ten digital images, four mixed media edits, two UGC videos, and two GIF’s. The assets were formatted for social posts.
Client Feedback: “Sammy made collaborating and booking a custom brand shoot a breeze. She has an elevated yet playful style that isn't forced. The edits turned out great, and everything was on time. It was a pleasure to work with her and I would again!”
Before
After
How the vision came to life
During our concept call, our client wanted this campaign to communicate the message that, although it’s a health-conscious drink, anyone can enjoy it on any occasion. They wanted a scenario that was not overly health-conscious to appeal to a wider audience.
The concept we pitched was a friend’s dinner party with an overall vibe that feels casual, natural, and approachable. We selected models that were diverse and scouted a location that felt real. We curated food and props that were aesthetically fun and colorful. Additionally, everything was intentionally non-seasonal, so the assets would be evergreen.
The client wanted to make the campaign dynamic so that the content could be spread over several posts. Our team created a flow that took you through a full night; starting with a friend greeted at the door with the product in hand, then going to the kitchen to help with dinner prep, they eat dinner, and finish the night with cards in the living room.
Because this was a campaign geared towards social, we developed a package that was diverse in media by including digital photos, mixed media art, UGC videos, and motion edits (GIF’s).
Digital Edits
Mixed Media Collages
