Branding Campaign
Project Scope
Concept: Product photos with personality
Goal: With Crooked Tea re-launching at the top of 2025, brand awareness was a key goal. Their brand is all about being edgy, fun, and tongue-in-cheek. Additionally, they just launched a raspberry flavor, so capturing the trio was a must.
Deliverables: This project included a concept meeting. We did not work off a mood board or shot list, just vibes. The campaign included one product shoot, ten digital edits, five mixed media collages, two mixed media GIFs, and one edited video.
How the vision came to life
During our concept call, our client wanted this campaign to strengthen their brand identity and personify their flavor characters.
Since the brand is so new, we wanted to create assets that were evergreen and could be spread out in their posting schedule, regardless of the season. Creating compositions with all of the flavors, as well as solo shots was also something we wanted to capture so that they could post with different focuses as needed.
Since the brand is creating an identity that is fun and cheeky, we wanted to create edits that felt fresh, tactile, and creative, which really shines in the mixed media art.
Digital Edits
Mixed Media Collages
